This is a quick article about the placement of subliminal advertisement pictures by advertisers. Why companies use them and how exactly they work.
If you look across the advertising world you will see countless examples of subliminal adverts from all markets and different kinds of products. Everyone from coca cola, toMcDonalds, to local Bakers are using subliminal techniques!
These adverts arguably can bemanipulative; they give an extra level of depth. Often you are not aware of the hidden suggestion, however it gets registered on an unconscious levelby your brain anyway. Other times you may see an advert wondering what’s the matter with it, or what is not quite right about it – perhaps even being a little mesmerised!
These adverts try to suck you in, to keep your attention for a longer period of time than other adverts, and to firmly lodge the image in your mind. Often the easiest way to do this is to link the product to sex. This is can be as obvious as using a pretty girl, looking seductive in the ad. But sometimes the message is better hidden, i.e. subliminal.
For instance there is a famous advert from Coca Cola containing a subliminal image of a nude woman. She is not naked in the regular sense, but she is made out of ice. At first glance she isn’t visible but she will be registered by your subconscious mind – if you really look at the image you can see the outline of the woman on her side.
In an ever so slight way you are “attracted” to the product, and the brand. It makes Coca Cola a “sexy” product, a lively and energetic product. Perhaps just one advert like this won’t do much. However, when these types of adverts are done all the time and regularly refer to the female form they do start to make an impack and the brand gets linked to the female form, and in a way sex. The final result being that Coca Cola becomes a young and sexy brand, used by beautiful and popular people.
It’s not just Coca Cola using subliminal messages, examples can be seen everywhere. For more subliminal advertisementexamples visit our subliminal research blog.
